Hot off the press!!!, ummm, well, the digital press anyway. Baby & I is a brand spanking fresh new Baby site providing a range of baby products at great prices. Their products range from maternity and babycare products to care for mother and baby before baby’s arrival to a range of pushchairs (twins, tandems & triples), prams, strollers, and car seats all the way to schoolwear and clothing for all ages up to 8 years of age.

Baby & I provide the latest offers and reviews on top brand baby products from leading suppliers such as Quinny, Mothercare, Bebe Confort, Silver Cross, Maxi Cosi, O’baby, Graco and many more.

I was approached by Baby & I’s management team with a unique problem they had. They wanted to break the mould and distinguish themselves from all the other baby sites out there. So far they seemed to find all the designs they had been previously provided were dull and not quite uplifting or colourful.

Originally contracted with the development of the site and fully managed Content Management System used for the daily running of the site, update and maintenance of their 20,000 strong product database, I was then briefed on the challenging design aspects of the site. I was able to come upo with a bright, colourful and attractive design which ticked all the right boxes in the brief.

Development of the sight was by no means an easy task in itself. Working with a set and existing product database which could not be altered. I had to figure out how I could get the relevant information needed out for product categories, product search results, sitemap creation and so on in a speedy manner.

Over a number of sleepless nights pondering, banging away at the keyboard and a  few stiff drinks (coffee just didn’t cut it this time), I was able to work my magic and weave my php wand through the site code coming up with some pretty impressive results.

The site features a fully managed Content Management System with varying levels of security clearance giving the Baby & I team control over all aspects of the daily running and promotion of the website.

Some key features of the site and CMS include:

• Automatic or managed daily product update
• Automatic or managed newsletter and promotional material
• Built in Link tracking (track best performing links and pages)
• Integrated twitter account (Automatic tweets from CMS)
• Advertising banner management and rotation
• Automatic sitemap generator and management
• Managed Friendly Dynamic URL’s
• Managed Location based Friendly Dynamic URL’s (all to add fuel to that S.E.O fire)

To see what all the fuss is about, drop by Baby & I and have a peek.