Canon Toshiba Copiers

Complete website design and development, flash advertising banner creation, corporate branding for Cut Price Copiers. Canon-Toshiba-Copiers is a subsidiary of SOS Systems based in Crawley, West Sussex who are registered resellers of Canon and Toshiba full colour photocopiers.

I was contracted by a Crawley based Creative Digital Agency to completely design and develop a website for Crawley based company SOS Systems that would help promote and drive online sales of their premium full color Canon and Toshiba color photocopiers through the help of targeted search engine optimised website pages developed to help head and drive organic search engine traffic.

Cut Price Copiers is the online e-commerce trading name for SOS Systems Limited based in Crawley West Sussex trading on the URL www.canon-toshiba-copiers.co.uk . SOS Systems were founded in 1985 and have approved dealerships with Canon, Toshiba, Infotec and KIP, gaining an excellent reputation for prompt and efficient service at very competitive prices.

As the website was a new website that was being setup, I had complete control and free reign on the look and feel of the website and had to plan, visualise and produce a new marketing brand for SOS Systems / Canon Toshiba Copiers that would be aesthetically pleasing, easy to navigate and developed and written in a search engine friendly way to help drive organic search engine traffic by allowing for relevant content to be served to the user first and also basing the website layout and links to allow for search engine friendly URL’s containing relevant and targeted keywords rather than dynamically generated URL’s which search engine bots tend to struggle with.

I visualised, designed and developed a corporate brand logo to be used with the website that would compliment the site and give the website and arm (Cut Price Copiers) of SOS Systems brand recognition in it’s own right. This logo is based on the name of the website (Cut Price Copiers) and bears an abstract resemblence to the acronym of the name (CPC).

As the website is mainly to promote and drive sales of Canon and Toshiba brand color copiers. I designed the website and logo to use the the same color scheme as their suppliers Canon and Toshiba, allowing the end user to easily connect with and allow recognition of the products being promoted.

I also created various flash and static advertising banners with custom animations to give the website visual appeal and to allow the customer to be able to interact with the website easily and more efficiently.

Art Direction
Website Design & Development
Corporate Branding & Identity
Interactive Design & Development
Graphic Design
Flash Animation

A complete case study of this project will soon be available at http://www.chelleyjonesdesigns.co.uk

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